La Cala Resort strengthens its offer with the continued improvement of their golf equipment.
La Cala Resort has embarked on an ambitious program of updating and improving itsgolf offer, which comprises three 18-hole golf courses and a driving range. Their management team would like to endorse their prestigious facilities. One of the key developments has been the expansion of the fleet of buggies incorporating 25 new units.
General works have led to improved landscaping at the entrance to the resort, new internal road signage as well as increased security along the access to the complex.
With the prestigious green keeper, Rafael Linares, nominated last year as the best greenkeeper in Spain, the resort team has carried out the planting of indigenous trees in the three golf courses, which will increase the general tree cover. At the same time, theyinstalled a ‘ferti-irrigation’ system in Europa Course and are in the process of a major renovation and improvement of bunkers on this course.
The Asia Course has received significant attention such as the availability of new tee boxes, the widening of the fairway on hole 15, increasing the size of the 18th green and the renovation of the tee blocks. With regards to the America Course, the 1st tee box has been enlarged. In high demand for its spectacular views, the tee shot requirements are now greater.
Overall, the work carried out to improve the golf offer has allowed for the expansion of the short game area and putting green of the Club House. At the same time, the improvements have been extended to the driving range and the adjoining par 3 course.
From now on, the talented, Mariló Hernández will manage the areas of Spa and Wellness at La Cala Resort. The new management has over ten years of experience advising and directing health and beauty centres in Spain’s emblematic hotels. This leisure and golf resort wants to make great strides in terms of quality and image that will be recognizable by local clients and foreign visitors.
The arrival of Mariló Hernandez at La Cala Spa opens a new window of opportunities for the golf and leisure resort. The new head considers the enclave as “a diamond in the rough”. In fact, during her career in this sector, she has visited numerous wellness centres and highlights the La Cala Spa facilities as “the best designed, complete and most comfortable” that she has seen.
The addition of this renowned professional in the design and management of spa centres has two objectives. To maintain the level of quality while increasing the range of both products and services and above all, to strengthen the image and positioning of the centre on a national and international level. Together with the marketing department, this is a project which is being worked on intensely and whose approach seeks to “position La Cala Spa in the place it deserves”. The aim is to achieve excellence in the Spa & Wellness services within the resort and with “a higher level of notoriety and recognition” being realised by the clients.
Looking towards the new season, the first innovations in the Spa have already been made; affecting the general atmosphere with a new list of most current treatments “and tailored to meet the customer’s expectations.” Furthermore, the management have added “new options and names” to products on sale.
The new director incorporates a personal philosophy and brings “a breath of fresh air” to advance the Spa by applying “concepts of Zen minimalism”, which will encourage the “return to nature and the holistic care of the individual.” For Mariló, the important thing is to combine “the feelings and elements” present in nature. These are “the heat from hands, the benefits of a plant, the comfort of a scent, serenity of silence or the pleasure of a nice texture”, achieving in short that the client enjoys a unique experience, better than any other Spa centres they may have visited.
She has a degree in Business Administration from the University of Alcala de Henares (Madrid) with a specialty in marketing from the Robert Schumann University of Strasbourg (France). From 2000, she began working in the Health & Beauty sector. In 2005, she made the leap to designing projects and advising international hotel chains like Hilton & Melia. Three years later, she was providing comprehensive services to wellness centres, either launching or managing Spas at the InterContinental Hotel in Madrid, Crowne Plaza (Estepona) and hostels La Granja (Segovia), El Saler (Valencia) and Alcala de Henares (Madrid).
About Mariló Hernández
In 2013, she reached the top, managing luxury Spas in destinations like Ibiza Gran Hotel, Boutique Hotel Hacienda Na Xamena-Relaix & Chateaux. She subsequently served as corporate director of Palladium Group Spas in Ibiza, managing hotel Wellness centres such as the emblematic Hard Rock Hotel, Ushuaïa Beach Hotel and the Grand Palladium Palace.
Mariló sees great potential in this Spa “surrounded by light and nature.” A privilege “which very few will experience,” she insists. As if this were not enough, she has unmitigated praise for the complementary offers that the resort allows you to enjoy; the “thermal facilities and very complete hydrotherapy” combining with a stay in the hotel with “its restaurants, roads and golf courses.”
All this as well as receiving magnificent treatments from professional hands using “delicious natural products and designed with attention to every small detail to make the experience unforgettably good.”
La Cala Resort has expanded its program of games & entertainment (activities) for children, with the incorporation of Zumba & Yoga classes. These two disciplines combine both fun as well as their greater associated benefits by contributing to the improvement of physical and mental development.
The resort also continues to provide its junior camps and the junior golf academy.
The young ones are in luck. La Cala is launching a unique & different leisure experience with the introduction of Zumba & Yoga classes. This exciting initiative will take place every Saturday morning; for children aged between 6 – 12 years. This unique activity combines fun, exercise and relaxation.
Kids Zumba, as the course is called, is a very enjoyable dance routine that improves motor coordination, fitness & improves general wellbeing while also promoting energy.
Yoga, previously reserved for adults, has been adapted especially for children. Through these classes, the aim at La Cala is to entertain children while bringing them benefits for their physical and mental development. In short, this is a great opportunity to learn concepts with relaxation, concentration or balance improvement.
The ‘Kids Zumba’ classes will be held every Saturday from 11h15 – 12h00 while the ‘Kids Yoga’ will take place from 12h15 – 13h00. Price is 7 euros, and there are significant discounts if you purchase a 10-class package (56 euros). To enrol the young ones, please reserve before 17h00 on the Friday before the classes.
The sports equipment is simple and consists of comfortable clothes, trainers, a pair of clean socks, hair tied up to aid the exercise, and the desire to have a good time! The ‘meeting point’ to leave and pick them up is the La Cala Spa reception.
The Mijas leisure resort continues its offers of Golf Academy & Junior Camps. The Golf Academy provides courses both monthly and quarterly providing all the sports equipment and diploma upon completion of the course.
The Junior Camp is designed for boys and girls from 6 -14 years of age, and comprises a focused five-day training course at the Golf Academy. This is an exciting way to introduce this sport to children. The training offer includes equipment (clubs, balls, and training aids), a unique polo shirt, and daily lunch at the Clubhouse, diploma and transfers.
La Cala Resort confirms once again, it’s commitment to women and sport. As a prelude to the International Women’s Day; the leisure & golf resort has organized a vibrant and exclusive tournament on the 6th March “just for them.”
Although this is a widespread sport, the organisers at La Cala Resort want to demonstrate with this competition that “women are great players.”
The competition counts among its sponsors, well-known companies such as Viajes Master Golf Challenge, Röhnisch clothing fashion brand, Ibex insurance company,Lady Golf and El Corte Ingles. All these companies are generously providing prizes andgifts in the form of trophies, a stay in a golf resort, gift vouchers, and sessions with apersonal shopper or invitations to play in the final of a nationwide women’s tour. La Cala, for its part, will be providing a wide range of prizes, ranging from golfing material to vouchers to enjoy in the resort itself.
This will be a sports day for the female audience; to end old stereotypes and demonstrate your skill and fitness. We expect to see some great shots, big plays, and an unforgettable atmosphere. The course, Campo America, which is the most popular among women, offers a fascinating round of 6,009 meters and par 72.
Ana Torres, Golf & MICE accounts manager, stressed that “this is an event open to all licensed players in Spain as well as other international federations” adding that “all the players who wish to participate are welcome to do so.”
The ‘International Women’s Day Tournament’includes amongst other things, competition green fee, shared buggy, welcome pack and cocktail with prizes and raffle. The elected mode of play is ‘stableford’ over 18 holes, played in two categories. The registration fee is 60 euros for non-members while club members enjoy special prices. It is planned that the shotgun start on 6th March, will take place at 9.30 am.
Those interested can register through the website of La Cala Resort (go to ‘golf competitions’) or send an email with your details to firstname.lastname@example.org.
The competition enjoys the support of G.i.r.l.s. Golf Society based in Marbella. Its founder, Lynn Fisher, maintains a close relationship with La Cala Resort in order to promote golf among female players. The group organizes a monthly tournamentthroughout the year in different areas of the Costa del Sol. The association aims to spread the playing of golf among women, bringing them closer to the sport.
La Cala Resort has implemented Concept Online, a new booking system that aims to make the experience of playing golf, more attractive and streamlined. This software is designed so that clients can book tee times instantly online.
The implementation of this useful tool, developed by the Mastel Company, has been a resounding success. Since its launch in January, the number of bookings has instantly increased, as reflected in the website statistics of the resort. Commercial director of La Cala Resort, Noemi Roman, said, “The rise in reservations has been spectacular.” Therefore, “we are creating an information campaign for clients to book golf under the slogan “Book Online & Enjoy Offline.”
The application allows the player to choose between different products (‘3-course pass’, ‘play with amigos’, etc.), vouchers, special promotions and holiday periods (e.g. Easter) all offered by La Cala Resort. In a few clicks, you can select the course you want to play: Europe, Asia or America; select your preferred tee time and day and start enjoying!
Each window provides detailed information to locate the best price and to make your online reservation a safe process. It includes aspects such as availability, real-time rates or specific terms & conditions of a product. All the information is then loaded into a virtual basket and you then only need to follow the usual steps of an online purchase. It allows the user to make use of any credit card or debit card to complete the purchase process.
Playing golf is a unique experience at La Cala Resort, with its three 18-hole championship courses: America, Europe and Asia; not to mention its golf academy and training facility. The first, America, has a total length of 6009 meters and is a par 72. Europe, meanwhile offers space and versatility in its 6014 meters with par 71. Thirdly, Asia’s 5,925 meters and par 72, present a greater technical challenge.
Players can also benefit from the hotel facilities at La Cala Resort as well as attractive complementary offers. There are always discounts and special packages that include circuits in its prestigious spa.