31 May, 2016

Mariló Hernandez, new director of La Cala Spa

From now on, the talented, Mariló Hernández will manage the areas of Spa and Wellness at La Cala Resort. The new management has over ten years of experience advising and directing health and beauty centres in Spain’s emblematic hotels. This leisure and golf resort wants to make great strides in terms of quality and image that will be recognizable by local clients and foreign visitors.

The arrival of Mariló Hernandez at La Cala Spa opens a new window of opportunities for the golf and leisure resort. The new head considers the enclave as “a diamond in the rough”. In fact, during her career in this sector, she has visited numerous wellness centres and highlights the La Cala Spa facilities as “the best designed, complete and most comfortable” that she has seen.

The addition of this renowned professional in the design and management of spa centres has two objectives. To maintain the level of quality while increasing the range of both products and services and above all, to strengthen the image and positioning of the centre on a national and international level. Together with the marketing department, this is a project which is being worked on intensely and whose approach seeks to “position La Cala Spa in the place it deserves”. The aim is to achieve excellence in the Spa & Wellness services within the resort and with “a higher level of notoriety and recognition” being realised by the clients.

Looking towards the new season, the first innovations in the Spa have already been made; affecting the general atmosphere with a new list of most current treatments “and tailored to meet the customer’s expectations.” Furthermore, the management have added “new options and names” to products on sale.

The new director incorporates a personal philosophy and brings “a breath of fresh air” to advance the Spa by applying “concepts of Zen minimalism”, which will encourage the “return to nature and the holistic care of the individual.” For Mariló, the important thing is to combine “the feelings and elements” present in nature. These are “the heat from hands, the benefits of a plant, the comfort of a scent, serenity of silence or the pleasure of a nice texture”, achieving in short that the client enjoys a unique experience, better than any other Spa centres they may have visited.

She has a degree in Business Administration from the University of Alcala de Henares (Madrid) with a specialty in marketing from the Robert Schumann University of Strasbourg (France). From 2000, she began working in the Health & Beauty sector. In 2005, she made the leap to designing projects and advising international hotel chains like Hilton & Melia. Three years later, she was providing comprehensive services to wellness centres, either launching or managing Spas at the InterContinental Hotel in Madrid, Crowne Plaza (Estepona) and hostels La Granja (Segovia), El Saler (Valencia) and Alcala de Henares (Madrid).

About Mariló Hernández

In 2013, she reached the top, managing luxury Spas in destinations like Ibiza Gran Hotel, Boutique Hotel Hacienda Na Xamena-Relaix & Chateaux. She subsequently served as corporate director of Palladium Group Spas in Ibiza, managing hotel Wellness centres such as the emblematic Hard Rock Hotel, Ushuaïa Beach Hotel and the Grand Palladium Palace.

Mariló sees great potential in this Spa “surrounded by light and nature.” A privilege “which very few will experience,” she insists. As if this were not enough, she has unmitigated praise for the complementary offers that the resort allows you to enjoy; the “thermal facilities and very complete hydrotherapy” combining with a stay in the hotel with “its restaurants, roads and golf courses.”

All this as well as receiving magnificent treatments from professional hands using “delicious natural products and designed with attention to every small detail to make the experience unforgettably good.”