Strategic appointment bolsters La Cala’s Sales & Marketing team and spearheads ambitious growth plans
La Cala, Spain’s largest golf resort, has appointed seasoned golf travel expert, Edouard Des Fontaines, as Sales and Marketing Director in a bid to cement the resort’s position as Europe’s leading golf-holiday destination.
The appointment of Des Fontaines, who joined on the 18th November after more than a decade shaping new business development at Golfbreaks.com, comes at a time of ambitious development for La Cala. Under the progressive Irish-ownership of FBD Hotels & Resorts, the 54-hole complex recently celebrated its 30th anniversary with a series of impressive improvement works. These included the switch to Bermuda greens on its oldest ‘Asia’ course, the launch of a new fleet of cutting-edge GPS buggies and the remodelling of several holes.
General Manager of La Cala Resort, Sean Corte-Real said: “We’re excited to welcome Edouard to La Cala. At a time of such ambitious development it was extremely important we found someone with the drive and expertise to take the helm of La Cala’s sales and marketing team.”
Des Fontaines has over 15 years’ experience in the golf travel industry and most recently was Head of Product – Worldwide at Golfbreaks.com, selling and managing over 20 international destinations. Also during his tenure at Golfbreaks.com, one of the world’s largest and longest established golf travel companies, he enjoyed spells as Head of Business Development, Head of Product Europe as well as being the Product manager for both Spain and Portugal.
“I’m absolutely thrilled to be taking on this position,” said Des Fontaines. “La Cala has been one of the leading resorts in Europe for some time, but I’ve been blown away by the recent development work and ambition of owners FBD. The combination of three world-class courses, a comprehensive offering off-course and the dramatic surroundings of the Mijas Mountains makes La Cala a bucket-list destination for golfers everywhere – I can’t wait to spread the word.”